Apple’s New iOS 6 Developer Guidelines – A Big Blow To Third Party App and Promotional Tools

iOS

Posted on 09 Oct 2012 2 min read Share On:

Apple has once again hit the nail by unveiling a new set of guidelines for iOS 6 developers. It seems that their new policy is to protect the App store by putting in place a new guideline that might kill any app that promotes other apps. It is inevitable that if this plan is enforced, it would have wide-reaching effects on promotional models like FreeAppADay, Daily App Dream and more.

As per the sources, Apple has changed the set of rules, adding a clause that read as: “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.”

Usually, developers spend huge sum behind marketing and promotional agencies for more downloads of their apps. This in turn helps their product climb the App Store charts. Further, resulting in huge number of downloads refilling the initial money spend while gaining good returns in long-term.

Apple’s vision of App store is of a meritocracy which is clearly depicted through this new iOS 6 developer’s guidelines. The Smartphone giant wants the quality apps rise to the Top Charts sections such that users get overall satisfaction. Invariably, it’s firm about maintaining Apple’s App store brand reputation against its competitors like Nokia Ovi store and BlackBerry App world. However, it is clear that taking the help of agencies doesn’t guarantee your app will have downloads with top rankings in charts because of the cut-throat competition in App store.

In an interview at Techcrunch, Jordan Satok (founder of AppHero) confirms

“The whole point of the review guidelines is that Apple wants consumers to get the very best apps from the App Store, and they recognize that if it gets filled with garbage, discovery gets even worse, and that just hurts the platform,” Satok said in an interview. “I see all of these changes as just trying to help consumers find the very best stuff, and it’s trying to go after services that are just the blatant app promotion services. App Hero was created with the goal of helping consumers find the very best apps out there.”

Let’s see what developers think about these changes. Is it a fair to imply these rules by Apple? Share your thoughts below in comment box.