Quick Summary: Generative AI is an artificial intelligence tool that generates high-quality content, like images, text, and videos. Recently, there has been an AI wave spreading across various industries. These tools range from ChatGPT, MidJourney, and DALL-E. However, there are some concerns about generative AI. Let’s find out more about Generative AI.
Where did all this buzz about AI come from? Everyone is talking about this new big thing that handles virtually everything, from the internet to office space and conferences. But is Generative Artificial intelligence really new? Generative Artificial Intelligence tools have been around for a long time, although it has become more prominent in today’s digital world.
Individuals and businesses have recently embraced different generative AI tools to generate high-quality text, crisp images, and explicit videos within seconds. Tools like ChatGPT and Open AI have infiltrated many businesses’ content management systems, helping them generate ideas faster than a bullet.
However, generative AI has sparked debates worldwide, with people discussing the implications of these novel technologies. This brings us to the question: what exactly is generative AI?
What is Generative AI?
Generative AI is artificial intelligence that generates text, images, videos, animations, and songs by inputting a prompt. You must have observed the trend of AI images across social media platforms. Well, that’s generative AI at work.
It is simply the power of advanced technology. Generative AI studies existing content through various sources and fine-tunes it to create original content. Generative AI can even transform text-to-video AI, showcasing its versatility in content creation. What would take a human two hours to write would take an AI only a few minutes because it uses advanced artificial intelligence solutions.
One distinct factor about generative AI is its ability to mimic human creativity. Harvard Business Review states, “AI can not only boost our analytic and decision-making abilities but also heighten creativity.”
Generative AI has spread like a virus across all industries. Millions of businesses are using artificial intelligence tools to improve their business. ChatGPT alone has over 100 million users, and DALL-E has over 1.5 million users. It is safe to say that generative AI is the new wave.
With an understanding of what generative AI is and how it works, let’s go back to the evolution of this new wave called Generative AI.
The Beginning of Generative AI
Artificial intelligence has been around for a long time. Although it recently became prominent. We can trace it to the 1950s when Hidden Markov Models (HMMs) and Gaussian Mixture Models (GMMs) were developed. These models could only generate speech and time series because there was no deep learning.
In 1966, Joseph Weizenbaum invented the first AI called Eliza. Joseph’s aim was to study how Eliza can interact with humans. He wanted to understand the communication between AI and humans.
The next invention was the Boltzmann machine, created to generate real-life images, and following this was another groundbreaking innovation called the Generative Adversarial Networks (GANs) by Ian Goodfellow in 2014.
GANs were created as a machine-learning tool to generate realistic images. It has two neutral networks known as the generator and discriminator. The generator creates new content while the discriminator goes over the content to determine whether it is authentic.
Apart from this, other inventions have been made to advance artificial intelligence. We are introduced to new artificial intelligence solutions daily to make our work faster.
Next, let’s explore the different generative AI types and their uses.
Types of Generative AI
Here are some types of Generative AI models:
Generative Adversarial Networks (GANs)
This model works with two neutral networks called the generator and discriminator. As the name implies, the generator searches for existing data and generates new content in text and images.
On the other hand, the discriminator’s job is to check if the generated content is fake or real. As humans, we might be unable to differentiate if an image is fake or real, and that’s the discriminator’s job. People use GANS to generate images and videos.
Transformer-Based Models
Transformer models are neutral networks released in 2017. They are designed to understand the context of sentences and transform them into sentences humans can understand. It studies how sentences are constructed and can interpret that data once the user inserts a prompt.
Transformers use GPT-3 and LaMDA to work. Transformer-based model can be used for content creation, language translation, and virtual assistant.
Variational AutoEncoders (VAEs)
To understand how variational autoencoders work, let’s look at this scenario. VAEs operate as encoders and decoders. Once given a command, the encoder generates a code that stores that data’s information and then decodes the data the way the user wants it. So, it interprets what is before it and replicates it.
VAEs are used to detect anomalies and generate images and music.
DALL-E
You may have encountered a DALL-E-generated image at one point because it is popular. It is a text-to-image AI platform that helps users create clear pictures based on the prompt. Traditionally, one has to visit a photo booth to get pictures, but with simple prompts, you can get good images from the comfort of your home or office.
Like most other types of Generative AI, DALL-E is a machine-learning model.
Autoregressive Models
As the name implies, autoregressive models generate data based on previous data. It creates each data one at a time and predicts the next based on the preceding word.
What are the Benefits of Generative AI?
The buzz generative AI is generating is because of its numerous benefits. Businesses in various industries are enjoying artificial intelligence services.
Here are a few advantages of generative AI:
Improves Productivity
Generative AI has improved the way businesses operate. Anyone can benefit from AI services, from manufacturing to media, fashion, and healthcare. Let’s take, for example, the advertising industry. Copywriters have to brainstorm copy ideas, write out the copy, and research creative images that correspond with the copy. All these activities take time, which may cost the company valuable time.
However, generative AI has made these tasks easier by generating ideas faster for writers and creating quality advertising copies from these ideas. This also applies to other industries. With generative AI, businesses can automate tasks, resulting in faster results. What will take a human to do in an hour, an AI can complete it in a few minutes.
Enhance Customer Experience
Every business wants to satisfy its customers, and AI tools are here to provide support by filling in some roles. For instance, customer care representatives are always busy due to the frequent calls they have to answer. There is often not enough staffing to cover up calls, coupled with the fact that employees cannot work 24/7.
Generative AI can stand as bots interacting with customers and answering their questions. Now, businesses can use automated text messages and voice responder to keep in touch with their customers. Artificial intelligence solutions enhance customer experience.
Better Decision Making
Won’t business owners make faster and more strategic decisions when they have quick access to data? They certainly will. This is because companies need data to make inventory, finance, and sales decisions.
It can produce data that can be used to make critical decisions in these respective units.
Accessibility
One striking advantage of generative AI is its accessibility and inclusion. AI can be applied to any field. It is not specific to a particular class, age, or industry. Artificial intelligence is everywhere, both paid and free. So, every business can benefit from its generosity.
Encourage Innovation
Generative AI is a goldmine for those who can tap into its potential. Businesses can generate new business ideas that could generate lots of money. Since AI tools have a large volume of data, one can study them and think of a way to monetize them by starting a viable business.
Also, it has advanced healthcare research. Generative AI assists researchers with insightful data to aid their research. With this, researchers would no longer need human subjects for tests.
What are the implications of using Generative AI?
Despite the visible advantages of generative AI, artificial intelligence has sparked conversations worldwide. Let’s look at some of these growing concerns.
Intellectual Theft
Generative AI generates data from existing data, which means these data are obtained from original authors or creators. And since it doesn’t refer to the source, an individual could be accused of intellectual theft. Aside from this, artificial intelligence tools generate the same content for different users.
If user A inputs a particular prompt and user B does the same, the Chatbot produces the same data. Imagine a case where two students present the same body of work. That would result in some serious issues of who owns the original content.
Data Accuracy
At times, generative AI generates data that might be inaccurate or outdated. Data generated needs to be audited to confirm the validity of each information. Without research, you might be unable to differentiate whether it is accurate or inaccurate.
Individuals and businesses must cross-check each content to avoid misquoting or misinterpreting information.
No Human Emotion
One loophole is its inability to convey human emotions or feelings. The content that AI generates is often robotic and out of human touch. Since they are machine-engineered, perfecting every aspect of artificial intelligence would take a while.
Final Thoughts
If you are seeking rapid growth in your business, artificial intelligence is what you need. Generative AI like ChatGPT and DALL-E has revamped every industry worldwide, improving productivity, enhancing customer experience, and reducing costs.
Although this advanced technology has flaws, we cannot overlook its enormous benefits. You can leverage AI development services to generate high-quality content, automate business tasks, and make strategic decisions to accelerate your business.
Hidden Brains has advanced artificial intelligence solutions with features tailored to your business needs. Let’s be your artificial intelligence companions and help you fly high like an eagle.