What are the benefits of optimizing your mobile website?

Web Application

Posted on 09 Dec 2014 3 min read Share On:

Traditional desktop websites become difficult to view on mobile devices and tablets. Mobile optimized website are no longer a luxury, but a necessity. In order to attract your visitors, you should offer them an easier access on their various devices. If your website is not mobile optimized, this would offer a bad experience to the end users. Hence, this can lead to a low CRO. More than 50% of the people browse the websites on mobile devices and tablets.

Top benefits of optimizing your mobile website

Improved user experience

Mobile websites are specifically designed for smartphones and tablets. The users do not like to access a desktop website on mobile devices. Mobile optimized websites improve the user experience to a great extent. It ensures client satisfaction too. Having such mobile optimized website would create a positive impression on the customers.

Faster download speed

According to a recent study, the mobile users wait for an average of 6-8 seconds for the website to load. They are likely to leave the website if the website doesn’t load completely. As mobile websites are specifically designed for the mobile devices and handsets, they offer optimal download speed. This means that there would be less waiting time and faster download speed. If the website is not mobile-optimized, it may not load properly on mobiles. The users would be able to save a lot of time while browsing such websites on handheld devices and tablets.

Improved mobile SEO

It is known that mobile websites offers improved rankings on the search engines. If you want to enhance your rankings, you should definitely opt for mobile optimized websites.

Easier navigation to social media

One of the major advantages of mobile optimized website is easy to navigate on the social media. The users can easily locate the social media icons and this would help your website get social media traffic also.

Stand out of the competition

Mobile optimized website offers a great brand identity and also helps you stand out of the competitors. If your website doesn’t look good on smartphone, the users will switch to your competitor’s website which can be a loss to your business.

Mobile websites can be accessed from anywhere, at any time. The users get an opportunity to access your mobile optimized websites from any device and they get optimal user experience. QR Codes bridge the gap between print and web via mobile and this adds a new dimension of communication to any advertising.

If you’ve made up your mind for optimizing your mobile website, you should look for an expert agency that can help you communicate with the targeted audience in a short span of time. It is important to take the advantage of mobile optimized websites in today’s competitive world and get the maximum ROI.

The mobile web has proved to be beneficial in communicating with the audience. Optimize your own business site and take your business to the next level.

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