Adiyat
Sole agent of Unilever in Sudan
Adiyat app is an online sales channel & distribution application specialized in FMCG field and the sole agent of Unilever in Sudan for Home Care, Personal Care, & Food Portfolio. Adiyat Marketing & Distribution is a high standard distribution industry of FMCG products in Sudan having 10 branches, 1000+ employees, 400 Sale Vehicles, 26000 Customers & 500+ SKU’s
Adiyat was the pioneer in the ordinary distribution model in Sudan, and they wanted to be the same when it comes to E-distribution
Hidden Brains developed a powerful app for quick and easy buying with a personalized customer experience for 26k+ potential customers
200+ vendors onboarded so far, which speaks success of the application
Business Problem
Creating a robust and seamless B2B ecommerce solutions channel to provide better sales and after-sales services to customers.
High turnover consumer packaged goods characterize the Fast-moving consumer goods (FMCG) sector, i.e. goods produced, distributed, marketed and consumed within a short period. FMCG products that dominate today are detergents, toiletries, tooth cleaning products, cosmetics, etc. Unilever is one of the top companies in this market, and Adiyat is the only sole agent in Sudan to distribute its products.
Adiyat, through this Mobile App, wanted to open an e-channel to provide better sales and after-sales services to their customers. Hence, our client came up with a vision to develop a customized online sales channel for 26K+ potential customers/vendors to seamlessly provide bulk ordering of FMCG products. The application is personalized based on the vendor, industry, and portfolio shopping becomes a treat for the customer.
Project Challenges
Eliminating bottlenecks associated with supply chain, customize order process and approval to build personalized B2B ecommerce solutions.
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Personalized vendor based application
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Personalized vendor based application
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Offline payment mode for customers
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Mismanaged supply chain
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Bulk order & management
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26k+ potential customers
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Utilizing the consumer's purchasing preferences to make selling decisions
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Customized order process and approval
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Personalizing the customer experience based on their Industry & portfolio
HB Solution
A powerful mobile app for quick and
easy buying
- Easy browsing and bulk ordering
Option to browse, search for products across multiple portfolios and order in bulk
- Personalized buying experience
A personalized home screen based on the interest and industry of the vendor
- Online & offline payment options
Option to pay online or request for offline payment to the admin
- Joint business plan
Customized business target offers and plans for vendors and customers
- Multilingual (Arabic and English)
Easy switch between Arabic and English language
- Attractive revenue & target dashboard
Smartness to analyze & compare quarterly and annual targets and plan your business goals
- Smart Search by-product industry, portfolio and category
Search any product with the option to filter based on category and sub-category
- Trade promotions & discounts
Generate personalized offers and discounts for customers
Results/ Outcome
200+
Vendors Onboarded
5000+
Products Listed
The application has been made live, and the customers have enjoyed the experience so far. The client has initiated the conversation for the next development phase with a new level
Technology Stack
PWA 
Angular 
They Trusted Us
Hidden Brain has really been supportive and flexible during the project execution. Great
Team and Great Work!
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