Live
Wholesale
Baazaar
B2B platform for both Buyer
and Trader (seller)
Wholesale Live Baazaar is a B2B online marketplace for fashion clothing. This application serves as a platform for buyers and traders to communicate and conduct business.
The Wholesale Live Baazaar application stands out among other e-commerce platforms by offering a unique feature of video-based selling through LIVE FASHION SHOWS. This allows sellers to present their products in an engaging way and allows visitors to make real-time purchases from the comfort of their own location.
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Country
India
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Targeted Audience
B2B, Bulk Buyers & Individuals
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Industry
E-commerce
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Project Type
Managed Hire Project
Business Problem
Live Whole Baazaar, a B2B e-commerce platform, faced problems common to businesses in the industry, including intense competition, logistics and fulfillment issues, payment processing challenges, and difficulties in acquiring and retaining customers, managing inventory, designing and improving website functionality, and optimizing for mobile devices.
In an effort to overcome these obstacles and expand their business, they sought out the expertise of Hidden Brains to develop a comprehensive online solution.
Challenges
- Scalability to handle large numbers of products, orders and customers
- Secure Payment gateway integration
- Integration with existing enterprise systems like CRM, ERP, inventory management and logistics systems
- Data privacy and security compliance
- Providing detailed analytics and reporting functionality to track key performance indicators (KPIs)
- Mobile optimization to support order placement and tracking on-the-go
Hidden Brains Approach
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Understand the Business
The first step was to conduct a thorough analysis of the B2B business, including its unique goals, target audience, and existing systems. Identifying specific B2B needs such as personalized pricing, credit management and account management will help to determine the platform requirements.
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Research and Analysis
HB team researched the B2B e-commerce market and analyze the competition to understand the current trends and best practices for B2B sales. This will help identify areas of opportunity and potential solutions to the challenges specific to B2B business.
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Design and Development
Based on the research and analysis, design and develop the platform with a focus on B2B user experience, scalability and B2B specific functionalities such as account management, order history, credit management and support for large orders.
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Ongoing Maintenance and Support
Continuously monitor and support the platform, including regular updates and maintenance, to ensure the platform is meeting the evolving needs of B2B customers and addressing any issues that arise.
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Measuring and Optimizing
Continuously measure the performance of the platform using key performance indicators (KPIs) specific to B2B e-commerce, analyze the data and make data-driven decisions to optimize the platform for better results and addressing the challenges specific to B2B e-commerce
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Compliance
Adhere to all legal and regulatory requirements related to data privacy, security and compliance specific to B2B e-commerce.
Key Feature
HB has introduced an innovative concept of video-based selling, which allows sellers to showcase their products in a unique and engaging way through LIVE FASHION SHOWS. Using this platform, sellers can create videos featuring their products and list them on the website. Visitors can then browse these videos, add products to their cart, and make a purchase in real-time
This unique approach makes shopping more interactive and helps sellers reach
more customers and increase their sales.
Other Features
- Real Time Purchase: Buyers can place orders during live shows in real-time
- Invite Buyers: Brands can invite regular buyers to participate in live shows
- Real-time display of products: Platform allows for real-time display of products
- Wholesale and Bulk Ordering: Option available for the buyers
Results &
Achievements
- 4+ Star Rating
- 100+ Customer Satisfaction
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Technical
Information
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