Econship Logo

A prominent player in container shipping

Boasts a fleet of 20 and 40-foot Dry Vans, High Cubes and Reefer containers. Their commitment to sustainability, coupled with a robust IT system, enables them to offer high-quality container shipping services globally.

Introduction
Client Name Capt. PS Rath
Industry Container Shipping
Platform Web
Technology.Net Core Framework & Angular
Language English
Country India

In the fast-paced world of container shipping, a fleet of 20 and 40-foot Dry Vans, High Cubes, and Reefer Containers staying ahead of the curve is essential for success. Econship, a key player in the industry, recognized the need to modernize its operations to meet evolving market demands. Facing challenges with legacy systems, performance bottlenecks, and escalating operational costs, Econship turned to Hidden Brains for a transformative solution.

Project Overview:

Econship offers a range of services, including a modern container fleet, carrier agreements, extensive network reach, tailored IT infrastructure, and convenient e-services. They prioritize sustainability with eco-friendly container options, and their dedicated 24x7 team ensures top-notch service.

Econship embarked on an innovative journey from 2009 to till date, introducing a ground-breaking ERP cargo shipping solution to the market. Initially, their administration ERP system was built on the Old .NET Framework 4.0 & Angular 8. Recognizing the need for a modernized approach, they sought the expertise of Hidden Brains to revamp their company website using .Net Core Framework & Angular.

Users

Four distinct user types

  • Shipper
  • Importer
  • Depot
  • Agency
Server Infrastructure
  • Two On-Premises Application Servers (Staging and Live).
  • One Azure Cloud base Application Live server.
  • Two Database Servers (Live and Backup).
Content Storage
  • Images
  • Files
  • Videos
Key Features
.NET Core &
Angular Integration:
Upgraded Econship's website using the latest technologies for enhanced performance, scalability, and user experience.
Container
Management System:
Implemented an efficient container management system to optimize cargo handling and delivery times, improving overall operational efficiency.
Customer
Engagement Portal:
Developed an intuitive customer engagement portal offering e-services for scheduling, booking, payments, and cargo tracking, enhancing customer experience and competitiveness.
24/7
Support Team:
Established a dedicated 24/7 support team to address customer inquiries promptly, ensuring high-quality service delivery and customer satisfaction.
Security
Enhancements:
Robust security measures were implemented to fortify Econship's IT environment, ensuring the preservation of confidentiality, integrity, and reliability. Azure Blob security implementation was leveraged to restrict access solely to authorized users, with the utilization of single-token-based URLs for file viewing and downloading, thus enhancing protection against potential cyber threats.
Performance
Optimization:
Addressed performance bottlenecks to improve website loading times and user experience, enhancing overall system efficiency and effectiveness.
Cost Optimization
Solutions:
Explored cost-effective solutions to reduce operational costs related to server and database usage, ensuring financial viability and sustainability.
CI/CD
Pipeline:
Implemented CI/CD processes for efficient version control, collaboration, and automated software deployment, streamlining development and deployment workflows.
Utility Tool
Development:
Tailored custom utility tools were developed to streamline operational tasks and bolster efficiency for Econship's team across both MAC and Windows environments. These utilities included a print utility designed to enable secure viewing and printing of PDF documents directly within the tool, enhancing operational security and convenience.
Database
Administration Services:
Provided dedicated DBA services to ensure the stability and optimal performance of the database infrastructure, facilitating smooth operations and data management.
Training &
Knowledge Sharing:
Conducted comprehensive training sessions to equip Econship's team with the necessary skills and knowledge to manage and maintain the modernized system effectively, fostering self-sufficiency and long-term success.
Challenges
01
Inefficient Container Management:

Prior to working with Hidden Brains, Econship faced challenges in managing its extensive fleet of containers efficiently, which impacted cargo handling and delivery times.

02
Legacy IT System:

Econship's existing IT system required modernization to streamline operations, enhance customer service, and adapt to industry changes.

03
Resource Management:

The client needed a robust system to optimize slot and space utilization agreements with common carriers and shipping lines.

04
Customer Engagement:

Improving customer engagement and offering e-services for scheduling, booking, payments, and tracking cargo were critical to staying competitive in the container shipping industry.

05
24/7 Support:

To maintain a high level of service, Econship needed a dedicated team available around the clock to address customer inquiries and manage operations effectively.

06
Security Vulnerabilities:

The customer struggled with security issues, mostly resulting from improperly restricted server access, which left their systems open to potential attacks.

07
Performance Bottlenecks:

Significant performance issues with the client's application were evident in the lengthy loading times. The Old.NET Framework made this problem worse by affecting user experience and effectiveness.

08
Escalating Operational Costs:

The client experienced rising expenses related to server and database usage. These escalating operational costs necessitated the exploration of cost-effective solutions to maintain financial viability.

09
Code Reconfiguration and CI/CD Hurdles:

Implementing a Continuous Integration/Continuous Deployment (CI/CD) pipeline was impeded by the need for extensive code reconfiguration within the client's project management tool. This obstacle hindered the agile development and deployment of software, impacting overall project efficiency.

Business Goal

The primary business goal of this project was to revitalize Econship's platform to:

  • Increase Customer Satisfaction and Retention Rates.
  • Enhance Website Performance and Loading Time.
  • Optimize Shipment booking and Order Processing Efficiency.
  • Improving server infrastructure and security compliance for ensuring the reliability, confidentiality, and integrity of their IT environment.
  • Streamline the invoice generation process for a Seamless User Experience.
Hidden Brains Strategy
Comprehensive Assessment

Conducted a thorough assessment of Econship's existing IT infrastructure, including applications, databases, and server environments, to identify pain points, challenges, and areas for improvement.

Customized Solutions

Developed tailored solutions to address Econship's unique challenges, considering factors such as legacy systems, inefficient processes, security vulnerabilities, and performance bottlenecks.

Technology Modernization

Leveraged modern technologies such as .NET Core Framework and Angular to revamp Econship's website, ensuring scalability, performance, and compatibility with industry standards.

Collaborative Approach

Adopted a collaborative approach by assembling a dedicated team of skilled professionals to work closely with Econship throughout the project, fostering open communication, transparency, and alignment with client goals.

Agile Development Methodology

Implemented an agile development methodology to ensure flexibility, adaptability, and responsiveness to evolving requirements, enabling iterative improvements and quick response to feedback.

Focus on Customer Experience

Prioritized enhancing customer experience by developing a user-friendly customer engagement portal with e-services for scheduling, booking, payments, and cargo tracking, catering to the needs and preferences of Econship's customers.

Continuous Support

Provided continuous support and assistance to Econship's team, including training, knowledge sharing, and ongoing maintenance, to ensure smooth transition, adoption, and operation of the modernized platform.

Security and Compliance

Strengthened security measures and ensured compliance with industry standards and regulations to mitigate risks, protect sensitive data, and enhance the overall integrity and reliability of Econship's IT environment.

Cost Optimization

Explored cost-effective solutions and strategies to optimize operational costs related to server and database usage, enabling Econship to achieve financial sustainability and maximize ROI.

Continuous Improvement

Emphasized continuous improvement and innovation by monitoring performance metrics, gathering feedback, and implementing enhancements and optimizations to further enhance Econship's platform and capabilities.

Hidden Brains Approach:

The primary business goal of this project was to revitalize Econship's platform to:

01
Hire-Based Model:

Hidden Brains employed a dedicated team of skilled professionals who worked collaboratively with the client throughout the project. This team was specifically assembled to address the client's unique needs and requirements.

02
Application and Database Review:

The Hidden Brains team conducted a thorough examination of the client's ERP application and database servers. This involved scrutinizing the existing setup to identify areas that required improvement. Recommendations were provided to enhance overall system performance, security, and reliability.

03
Code Review and Modernization:

A meticulous code review was undertaken to assess the client's existing .NET framework-based application. This process involved analyzing the codebase, identifying outdated components, and creating a transition plan to migrate from the older .NET framework to the modern .NET Core. This modernization effort aimed to leverage the latest technology for improved performance and scalability.

04
Team Training:

Hidden Brains offered coding perspective training to Six to seven members of the client's team. This training equipped them with the necessary skills and knowledge to effectively work on coding tasks and support ongoing development efforts.

05
Utility Tool Development:

Hidden Brains developed utility tools tailored for both MAC and Windows environments. These tools were designed to streamline various operational aspects, enhancing efficiency and simplifying tasks for the client's team.

06
Database Administration (DBA):

The client faced challenges with their primary and secondary database backup servers. Hidden Brains provided effective solutions to address these issues. Additionally, Hidden Brains was retained for a period of 3-4 months to offer dedicated Database Administration (DBA) services, ensuring the stability and optimal performance of the database infrastructure.

07
Version Control Migration:

The client's repository, previously managed using Tortoise SVN, was migrated to GitLab. This transition included the implementation of Continuous Integration/Continuous Deployment (CI/CD) processes. It facilitated efficient version control, collaboration, and automated software deployment.

08
Training and Knowledge Sharing:

Hidden Brains conducted comprehensive training sessions related to databases and .NET Core. This knowledge sharing initiative ensured that the client's team was well-equipped to manage and maintain the newly modernized system.

Hidden Brains Solution:
Migration from Old Framework to New Framework:
  • Conducted a comprehensive analysis and planning to transition Econship's existing ERP system from the old .NET Framework to the modern .NET Core Framework.
  • Executed a phased approach to migrate codebase, ensuring compatibility, and minimizing disruption to operations.
  • Implemented rigorous testing and validation processes to ensure seamless transition and compatibility with existing functionalities.
API-Based Solution Development:
  • Developed API-based solutions to facilitate seamless integration between Econship's ERP system and applications.
  • Designed robust and scalable APIs using industry-standard protocols and frameworks to enable efficient data exchange and interoperability.
ERP Upgradation Process:
  • Arranged the smooth transition and upgradation of Econship's ERP system, ensuring minimal downtime and disruption to business operations.
  • Implemented a structured approach to upgrade modules, databases, and configurations while maintaining data integrity and system stability.
  • Conducted comprehensive user training and support to facilitate a seamless transition to the upgraded ERP system.
Server Infrastructure Enhancement:
  • Redesigned server infrastructure to optimize performance, scalability, and reliability, transitioning with on-premise & cloud-based deployment.
  • Leveraged cloud-based solutions such as Microsoft Azure to enhance scalability, flexibility, and cost-effectiveness.
  • Implemented hybrid cloud architecture to seamlessly integrate on-premise and cloud-based resources for improved resource utilization and resilience.
Database Solution with availability group (Failover Cluster):
  • Implemented a failover cluster solution for Econship's primary and secondary database servers to ensure high availability and data redundancy.
  • Configured automatic synchronization between primary and secondary databases to facilitate seamless failover and data recovery in the event of server failures.
  • Conducted thorough testing and validation to verify failover mechanisms and ensure data consistency and integrity.
CI/CD Pipeline and Repository Management:
  • Established a robust CI/CD pipeline using GitLab for version control, continuous integration, and automated deployment of software updates.
  • Streamlined development workflows, enabling faster iteration cycles, rapid release cycles, and improved collaboration among development teams.
  • Implemented rigorous testing and quality assurance processes to maintain code stability and reliability throughout the development lifecycle.
Operation-Based Solution Development:
  • Developed operation-based solutions tailored to Econship's specific business needs and operational requirements.
  • Streamlined operational workflows, automated repetitive tasks, and optimized resource allocation to improve efficiency and productivity.
  • Leveraged data analytics and insights to identify opportunities for operational optimization and continuous improvement.
Support Team with Training:
  • Established a dedicated support team to provide round-the-clock assistance and troubleshooting for Econship's IT systems and applications.
  • Conducted comprehensive training sessions to empower Econship's internal team members with the necessary skills and knowledge to effectively manage and maintain the modernized infrastructure and applications.
  • Provided ongoing support and guidance to ensure smooth operation, resolve issues promptly, and maximize the value derived from the modernized IT environment.
Lesson Learnt
01
Client-Centric Approach:

Prioritizing a deep understanding of the client's industry, challenges, and goals is paramount. This ensures that solutions are not just technically sound but also aligned with the client's business objectives and market needs.

02
Value Proposition Alignment:

Ensuring that proposed solutions directly address the client's pain points and add tangible value to their business is crucial. Aligning the value proposition of the modernization efforts with the client's strategic priorities enhances buy-in and long-term satisfaction.

03
Cost-Benefit Analysis:

Conducting a thorough cost-benefit analysis helps in evaluating the return on investment (ROI) of proposed solutions. This enables informed decision-making and ensures that investments in modernization efforts yield significant benefits in terms of efficiency gains, cost savings, and revenue growth.

04
Business Continuity Planning:

Recognizing the importance of business continuity and resilience, especially during the transition phase of modernization projects, is essential. Developing robust contingency plans and risk mitigation strategies minimizes disruptions to operations and ensures uninterrupted service delivery.

05
Customer Experience Enhancement:

Focusing on enhancing the customer experience through improved service offerings, streamlined processes, and intuitive user interfaces drives customer satisfaction and loyalty. Investing in customer-centric solutions strengthens competitive advantage and fosters long-term relationships.

06
Agility and Adaptability:

Embracing agility and adaptability in response to evolving market dynamics, regulatory changes, and technological advancements is key. Flexibility in project planning and execution enables timely adjustments to meet changing requirements and seize emerging opportunities.

07
Vendor Collaboration:

Building strong collaborative partnerships with vendors and service providers fosters innovation, knowledge sharing, and mutual growth. Leveraging the expertise and resources of external partners enhances project outcomes and accelerates time-to-market.

08
Data-Driven Decision Making:

Harnessing data analytics and insights to inform decision-making processes enhances strategic planning and resource allocation. Leveraging data to monitor project performance, track key metrics, and identify optimization opportunities drives continuous improvement and informed decision-making.

09
Change Management:

Recognizing and addressing organizational change management challenges is critical for successful modernization initiatives. Proactively managing stakeholder expectations, addressing resistance to change, and fostering a culture of innovation and continuous learning facilitate smooth transitions and adoption of new technologies.

10
Measuring Success:

Establishing clear success criteria and key performance indicators (KPIs) enables objective evaluation of project outcomes and impact. Regularly tracking and measuring progress against predefined metrics allows for course corrections and ensures that project goals are achieved effectively.

Future Plans
01
Expansion and Growth:

Leveraging the modernized platform and enhanced capabilities to expand into new markets, routes, and service offerings. Exploring opportunities for strategic partnerships and alliances to further strengthen market presence and competitiveness.

02
Innovation and Differentiation:

Continuing to invest in innovation and technological advancements to differentiate Econship's offerings and stay ahead of competitors. Exploring emerging technologies such as blockchain, artificial intelligence (AI), and Internet of Things (IoT) to drive operational efficiency and customer value.

03
Customer-Centric Focus:

Deepening the focus on customer satisfaction and experience by further refining and customizing service offerings based on customer feedback and preferences. Investing in customer relationship management (CRM) systems and analytics to better understand and anticipate customer needs.

04
Sustainability Initiatives:

Strengthening Econship's commitment to sustainability by investing in eco-friendly container options, reducing carbon emissions, and implementing green practices across operations. Aligning with global sustainability standards and regulations to enhance corporate social responsibility (CSR) and brand reputation.

05
Operational Excellence:

Continuously optimizing operational processes and workflows to improve efficiency, reduce costs, and enhance service quality. Implementing lean principles and best practices to streamline operations and drive continuous improvement across the organization.

06
Talent Development:

Investing in talent development and upskilling initiatives to empower employees with the skills and knowledge required to excel in a rapidly evolving industry. Providing ongoing training and professional development opportunities to foster a culture of learning and innovation.

07
Digital Transformation:

Embracing digital transformation initiatives to further digitize and automate manual processes, enhance data analytics capabilities, and improve decision-making agility. Leveraging data-driven insights to drive business growth, innovation, and operational efficiency.

08
Risk Management:

Strengthening risk management practices and resilience to mitigate potential risks and uncertainties. Proactively identifying and addressing cybersecurity threats, regulatory compliance challenges, and geopolitical risks to safeguard business continuity and reputation.

09
Customer Engagement Platforms:

Enhancing digital customer engagement platforms and omnichannel experiences to provide seamless interactions across multiple touchpoints. Investing in mobile applications, self-service portals, and AI-driven chatbots to improve accessibility and responsiveness.

10
Continuous Improvement:

Cultivating a culture of continuous improvement and innovation by encouraging feedback, experimentation, and collaboration across teams. Establishing mechanisms for regular performance evaluation, benchmarking, and goal setting to drive ongoing success and growth.

Conclusion

Through a multi-faceted approach, Hidden Brains successfully facilitated Econship's transition from an
outdated ERP system to a modern, efficient Angular 8-based platform. This transformation addressed
performance issues, improved security, optimized costs, and streamlined development processes, ensuring
that Econship's ERP cargo shipping solution was well-equipped to meet the evolving needs of the market
from 2009 to till date.

  • Migration Success Rate:

    Migrated components without major issues

  • API Integration Rate:

    Successful API integrations developed

  • Server Infrastructure Enhancement Ratio:

    Server infrastructure migrated to cloud

  • Database Failover Success Rate:

    Successful failover events

  • CI/CD Pipeline Efficiency:

    Time taken to deploy software updates: reduction in deployment time

  • Operation-Based Solution Impact:

    Improvement in operational metrics

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