The Smart Platform for Client
Engagement & Transaction
Management for Real Estate Agents
Project Background
Transaction Management
HomeHub Pro is a cloud-based client engagement and
transaction management platform for Real Estate Agents. The platform
provides features to empower real estate agents to grow their
business through simplified process and action-oriented CRM engine. The goal is to enhance Client
Engagement Opportunities (CEOs) and maximize client lifetime value
(CLTV) to generate warm leads.
The sub-product EZ HomeHub is a cloud-based app to enable
home-owners to manage everything related to their home. Offered FREE
to all Estate Agents.
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Platform iOS, Android, LAMP -
Industry Real Estate -
Region US-Washington -
Website www.homehubpro.com -
Integrations Yelp, Stripe (Payment)
Business Problem
The client has been associated with the real estate industry for
over 15 years. He had experimented
with many available transaction management tools but was always
annoyed with the long and laborious process, most of which had no
added value. He also found it a struggle to maintain all the
property records in a centralized and easily accessible manner.
Furthermore, none of the existing tools offered marketing-related
features.
Hence, the idea for HomeHub was born. An easy to use Property
transaction management tool, which would
- Help clients manage all their property related information and tasks
- Allow real estate agents to manage transactions for these properties
- Enable the agents to stay connected with easily operable CRM features
Why Hidden Brains
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17+ years of proven expertise & experience with 50+ projects of similar scale and vision in other domains
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Organized an on-site visit to the client office in the USA to establish a base and understand their processes
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Continuous consultative approach through the discovery phase to select features for MVP (Minimal Viable Product)
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Our strong work ethic coupled with an assurance & commitment to delivering a viable product within the budget
APP Snapshots
Customer App
Agent App
Web Snapshots
Key Features
Custom CRM
Stay connected using a custom CRM functionality with customizable email templates
Automation
Automated process, Transaction automation, tasks and documentation
EZ Task
Auto-generated tasks and reminders plus manage calendar
Warm Lead generation
Ability to generate warm leads and manage referrals in the platform
Document Repository
Centralized storage of all property-related documents
Transaction Logs
Maintain all logs and history of individual transactions for compliance
Key Challenges
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Client Nature
Client has vast experience of the industry and was continuously evaluating other systems in parallel.
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Multiple Stakeholders
Furthermore, there were many different stakeholders so managing all these inputs to build a unique system was a challenge.
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Comparisons
The client was continuously comparing to different solutions in the market; adapting to the changing expectations was a challenge.
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Industry / Domain Knowledge
Not having in-house experts on the domain was a challenge which was eventually mitigated by a visit to the client location for discussions with SME of this domain.
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Everchanging Needs
Selection of unplanned modules in Phase II and III resulted in major modifications of system architecture which was well taken care of by our Architects.
Key Results
A product that has already started to bring real value to the
client’s daily operations.
Successful release of the first version resulted in planning
multiple phases.
- 30%
Increase Efficiency of Agents
- 20%
Save Process Cycle Time
- 50%
Reduced Error Ratio of Agents
Got an Idea?
Get FREE Consultation
- 1 Drop your requirement and
our expert will analyze further - 2 Outlining it, we will build roadmap
and connect with you - 3 Further, finalize the approach
and begin implementation



