Racing Ahead by Building the
Equine Marketplace
& Community with iOS and Android Apps
Mobile App Development,
Ongoing Support & Feature Enhancement
Managed Hire
USA
Client Overview Remuda Lifestyle founder Chisum Docheff
Remuda Lifestyle founder Chisum Docheff is a fifth-generation agriculturalist from Colorado. His strong roots and upbringing on the family’s farm piqued a special interest in building a place where equine enthusiasts and peers can share the same passion. He came up with the idea of building an app where people can connect, learn, buy, and sell.
Project Summary A go-to platform for horse enthusiasts
From niche passion to business opportunity, discover how Hidden Brains helped Chisum Docheff bring his vision to life as a go-to platform for horse enthusiasts, where they can buy, sell, and connect, building a strong community along the way. Beyond the basic native iOS and Android platforms, we helped him integrate smart features and functionalities that give his passion a new direction.
Hidden Brains' Analysis
and Approach
Massive Market Potential
The equine industry is valued at $300 billion globally, offering opportunities to expand across various segments, including breeding, racing, properties, and equestrian sports. This presents a vast potential to capture multiple niche markets.
Luxury and Global Customer Base
Catering to high-end, global equine enthusiasts requires tailored, premium experiences. Technology can help deliver personalized services to meet the diverse needs of luxury buyers.
Variety of Products and Services
Offering a one-stop marketplace for horses, tack, and equine-related products creates convenience for consumers. Technology enables seamless transactions and efficient management of a broad range of products.
Go-to Platform for Multiple Clients
Building a central hub for equine services and products makes it easier to serve a diverse range of customers. Cross-platform integration ensures a seamless user experience across devices and touchpoints.
Our Stages of Development for the Remuda Lifestyle Platform
We followed a structured approach to move forward and meet clients' goals. It started with development, fixing fundamentals, and moving ahead with optimization.
Initial Platform Development and Core Features
The client already had basic versions of the platform on the web, iOS, and Android. In this phase, we took those foundations, enhanced them with additional features, and made necessary improvements. We focused on refining the core functionalities and preparing the platform for scalability, ensuring it was ready to move forward into the next phase of development.
Cross-Platform Compatibility
Unified experience across web, iOS, and Android platforms, ensuring seamless access for users on any device.
Scalability
Built the platform with scalability in mind, ensuring it can handle future growth and additional features.
Core Functionalities Optimization
Streamlined features for better performance and efficiency.
Feature Integration
Introduced key features that aligned with user needs and client goals, such as real-time notifications, user profiles, and in-app messaging.
Backend Improvements
Strengthened the backend infrastructure for better reliability and faster data processing.
Enhanced User Interface (UI)
Improved and intuitive design for a more engaging and user-friendly experience.
Fundraising
In response to the app’s growth, a community fundraiser feature was created to support users in need. Whether due to accidents at events or unforeseen challenges during races, individuals can now reach out to the community for support, ensuring no one faces hardship alone.
Maintenance, Updates, and Long-Term Support
Maintain app stability, ensure continuous updates, and provide ongoing support to users.
Bug Fixes & Minor Updates
Continued focus on addressing any issues and improving app performance through regular updates.
User Support
Providing continuous customer support to resolve any issues or concerns.
Feature Refinements
Ongoing refinement of core features based on user feedback, optimizing the platform for better usability.
Security Updates
Regular security patches to ensure user data and transactions are protected.
Technology Stack
We Used
Frontend
iOS - Swift (Xcode)
Android - Kotlin (Android Studio)
Backend
Node.js with Express.js
My SQL , Firebase
Authentication & Security
JWT for authentication
OAuth for social logins
Cloud
AWS
S3 for file storage
Payment Gateway
Stripe In-app purchase, In-app purchase
Push Notifications
Firebase Cloud Messaging (FCM)
CI/CD
Jenkins
Results
Massive user growth, interaction, and engagement in 2023, 2024, and 2025. The app has achieved a remarkable 4.7-star rating, with thousands of downloads and a flood of positive reviews. It has become the go-to platform for buying and selling horses, equipment, listing businesses, building communities, sharing experiences, and so much more. There are a lot of features on the way with the latest artificial intelligence and advanced tech.
iOS App Store
Rating
Play Store
Rating
Active
Users
Years
Partnership
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